How EOS Significantly Increased Sales in the Lip Balm Industry

Anyone who keeps up with the latest Facebook trends for celebrities has probably seen some of their favorite stars carrying little pastel colored spheres. These spheres contain a lip balm product produced by a company called Evolution of Smooth. The fact that these colorful orbs have become staples with people like Miley Cyrus and Kim Kardashian, is due to the way the founders chose to market their revolutionary new product. They needed an interesting and appealing angle if they were going to beat out the existing products in the lip balm market.

An Unusual Marketing Strategy

In an online article co-founder Sanjiv Mehra talks about how their company managed to propel sales in the lip balm industry to over $2 billion dollars. Not only did the team behind Evolution of Smooth decide to change the way lip balms looked, they also changed the way they performed. EOS lip balm catered to the need for organic products with their line of all natural lip balms. These balms are formulated to stimulate the senses in a manner not previously available in the lip balm market. Targeting the senses became the primary focus of how the balm would be created and presented to the general public.

When the team behind EOS originally conducted research into the field of lip balms, they discovered the products available were pretty generic in nature. This led them to create a different type of package, which ended up becoming the palm sized sphere used today. The team also conducted a survey among women to see what type of beauty products they were more inclined to purchase. This information was extremely helpful in the creation of both the package and the balm. Their strategy paid off big time when women began choosing the colorful little spheres filled with flavorful balms over the name brand generic products.

Read the article here: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick

 

Michael Zomber: Forty Years Of Expertise In Ancient Arms And Armor

Michael Zomber is an expert on antique arms and armor. He has been collecting them for over 40 years. He has been a History Channel guest historian numerous times during the series called Tales of the Gun. He shared his expertise on the segments on Guns of the Orient, Guns of the Famous, Dueling Pistols, Million Dollar Guns, Automatic Pistols and Shotguns. Zomber is also a recognized expert on Japanese samurai swords. He is also a published author that has written several historical novels and has produced Soul of the Samurai, a critically acclaimed documentary film.

A husband and father of two, Zomber is a native of Washington D.C. and lives just outside Philadelphia with his wife and children. He attended UCLA where he earned bachelor’s and master’s degrees in English Literature as well as a BS in Psychology. At heart Michael Zomber is a story teller. He has written over a dozen screenplays as well as several historical novels including Son of Kentucky, Sweet Betsy That’s Me: A Child of the Civil War, Sweet Betsy, Shogun Iemitsu and Jesus and the Samurai. He also wrote Park Avenue, a book that looks at high level art auctions and is based on personal experiences with Christie’s, Sotheby’s and major auction houses. He also owns Renascent Films LLC with his wife Andrea.

More about Zomber here: Zomber as Producer

Michael Zomber is an expert in 16th to 19th century American, European, Islamic and Japanese arms and armor. He points out that French King Louis XIII, King Ludwig of Bavaria, Russia’s Katherine the Great and President Abraham Lincoln all collected and commissioned fine firearms. Zomber sees his role as someone who is preserving exquisite ancient arms for future generations. He tries to sell the ancient weapons to people that appreciate their historical value and will keep them preserved in pristine condition.

Historian Zomber understands the futility and horrors of war. Therefore he supports a number of non-governmental organizations that consistently work towards and foster peace. Those organizations include UNICEF, Global Exchange, Amnesty International, Doctors Without Borders, Antiwar.com, Randolph Bourne Institute, Disabled American Veterans, The Smile Train and Get Lit.

Failing in School is not the End with Marc Sparks

Marc Sparks is an American businessman who does not attribute his success to mere luck. He instead says that success is as a result of hard work and determination. Having faced failure several times, he says that it keeps him on his toes and does not see himself above other people.

To inspire other people to be like him, he has published a book called They Can’t Eat You and uses his life as an example. Marc Sparks was not a bright student is school and graduated with a C grade. This did not discourage him. He put a lot of effort and is today known as an investor, philanthropist, and entrepreneur.

Marc Sparks has invested in several businesses and hence the title serial entrepreneur. Some of these businesses can be found in the telecommunication, real estate, and finance industries. He is a renowned venture capitalist meaning that he funds other people’s ideas and gets to profit in the process.

For your idea to receive funding by Marc Sparks, it must meet the following criteria. First, you must show some faith and pride in the product you are offering. Second, the product must be simple and straight to the point. Thirdly, he requires you to have a business strategy in your mind at all times. Finally, for you to receive some funding from Marc Sparks, the product you are offering must be unique and difficult to replicate by competitors.

Marc Sparks does not keep all the money he makes for himself but donates some to the less privileged. Being based in Dallas, Texas, Marc contributes for the Samaritan Inn.

Other than the Samaritan Inn, Marc Sparks is involved with the American Can! Academy. This is a network of magnets schools, and he is involved with raising fees for children from a poor background and supporting them with learning materials such as books and computers. Finally, on the issue concerning philanthropy, he is involved with the Sparky’s Kid Foundation where he helps poor kids. Marc has also built homes for the homeless with the Habitat for Humanity in the past.

As of today, Marc is involved with several companies. This includes Timber Creek Capital and Splash Media where he occupies the position of chief executive officer. Some of his roles with Timber Creek Capital involves providing financial assistance for his clients. Financial assistance can take many forms from capital, equipment, office space as well as banking services and marketing.

He is also involved with other firms such as Bonn Oir, Blue Jay Wireless, Cobalt Real Estate, and Agency Matrix.

 

Doe Deere Takes Lime Crime to New Highs

Doe Deere is the mind and driving force behind the phenomenal success of Lime Crime. She has maintained a sense of mystery about her personal life while at the same time being the model for her iconic makeup and her personal fashion statement that included blue chiffon hair and mixing unmatched clothing colors and patterns. Doe Deere and her Lime Crime Empire know no boundaries and this is a large part of her personal success. As fashions change and sometimes regress, Deere has found a niche with the newest leisure wear and sexually amorphous fashion styles. What was considered risque or outlandish yesterday is today’s accepted style. There is no going back for Deere who has made a fortune from these new tastes of modern young women.

Deere was recently interviewed and published in an edition of ideamensch. Within the interview, she expressed thanks to her husband and her only regret is that she did not start her makeup business sooner. While she sees the aggressive style of management as old school and not rewarding or productive, she does credit the book written by Donald Trump, Think Big & Kick Ass for inspiration and she claims that it will change the thinking of anyone who reads it. Read the entire interview in ideamensch here: https://ideamensch.com/doe-deere/

It looks like Deere has changed from the Queen of Unicorns to the Chairman of the Board. She is now willing to mentor young female business people and will try to spread her business acumen to those willing to listen from the world of business to the small business person on the street.

Previously, there was much to like and admire in the Doe Deere, the Queen of the Unicorns. She was an inspiration to her followers, and her fashion and makeup statements with her as the model were tantalizing. She has a quality that is seldom experienced in the real world. She has stretched the boundaries of fashion, made a strong statement, and carries it all off with style and charm.

She is a celebrity whose followers share a sense of admiration for this Queen of Unicorns, and they and many of us can not get enough of Doe Deere.

 

George Soros Contributes Millions Of Dollars Towards The Criminal Justice Reform Agenda

George Soros is quietly overhauling the U.S. justice system through funding local district attorney campaigns. The billionaire hopes that this approach will help bring in progressive prosecutors into the justice system. This move will be a critical factor in pushing for criminal justice reform on Snopes across the United States. Over the past one year, Soros has spent over $3 million in seven local district attorney campaigns.

Although George Soros is known for injecting millions of dollars into the presidential campaigns, his new approach has caught many people by surprise. When he started funding the campaigns, most analysts believed that he was just interested in the candidate and not a complete overhaul of the system. With involvement in over seven districts, it is now clear that the self-made billionaire is out to fund a reform without causing ripples in the traditional political systems on Investopedia. For Soros, a reformed justice system is just as good as a progressive president and congressional representatives.

Most of the candidates that George Soros has been supporting have been of the Hispanic or African-American origin Soros does not base his support on one’s origin but his or her ideologies. All the candidates share similar ideas with the hedge fund investor such as reducing racial disparity in sentencing. The candidates are also fighting for directing some drug offenders to other programs rather than trial. This kind of reform may take long to achieve, but with success in a few districts, it would be easier to introduce progressive prosecutors on Forbes across the United States. Success of this strategy will end the era of conservative incumbents.

The $3 million contributed by Soros has funded campaigns in Florida, Louisiana, Mississippi, Illinois, New Mexico, and Texas. The funds have been channeled through a network of state-level super PACs. George Soros sends money to the organizations directly from his accounts. The records of the transactions are available to the public. Different lobby groups have received donations from the Civic Participation Action Fund. To facilitate the success of the campaign, Soros has teamed up with an entity called ‘527’ unlimited money group.

In Florida, the local organization, The Florida Safety and Justice Group, has injected over $1.4 million into the local campaigns. Soros and his 527 group donated the money. The funding instantly revolutionized the local campaigns as it helped Aramis Ayala, the candidate backed by the organization, to improve her outreach. She is running against the incumbent, Jeff Ashton. Central Florida has a population of over $1.6 million people.

According to her ads, Ayala would like to use her future position to ensure that bias in delivering justice based on an individual’s background is eliminated. She will treat people who have committed the same crime in a similar manner. There has been a public outcry across the United States that African Americans and Hispanic criminals were being punished more compared to other Americans.

About George Soros
George Soros is a successful business magnate, political activist, author, and philanthropist. He was born in Budapest, Hungary in 1930. Over the years, he has established himself as a hedge fund guru. Soros is the chairman of Soros Fund Management. According to Forbes, Soros is worth a staggering $24.7 billion as per recent estimates. Moreover, he is a major supporter of Democratic causes.

Waiakea: An Improved Brand of Drinking Water

Bottled water is one of the most under rated products in the beverage market, but it is a popular drink for consumers. Ryan Emmons exploited the potential of the bottled water market by coming up with a brand that has an environmentally friendly package and distinct health benefits. The founder of Waiakea water is proud to have ventured in to this market that is dominated by old businessmen. According to him, the industry comprises of entrepreneurs who are above 50 years and offers no tolerance for the youth.

Emmons success with Waiakea Water has caused many people to take him seriously. Waikea has grown 4000% since it was founded in 2012 when Emmons was 22 years old. The annual growth rate of Waiakea is 170% coming from 2,304 to over 122,000 cases worth of sales annually over a period of 3 years. Currently, Waiakea is worth $ 10 million, a fete that initially was hard to imagine.

Nutritious Brand

According to Emmon, drinking 10 mg of silica in water reduces one’s risk of suffering from Alzheimer’s.

The pH of the water is 7.8-8.8, which makes it a naturally alkaline product. The pH of pure water is 7. Water that is artificially ionized deceived one’s body that they are getting alkaline. Experts are against artificially ionized water and do not recommend it for daily consumption.

Sustainable Water

According to Specialty Food, Waikea water is located on 10M square miles in an ocean. Waiakea Hawaiian volcanic water comes from rain and snowmelt on the peak of Mauna Loa volcano. Waiakea water comes from an aquifer with a 1.4 billion gallon recharge rate. It is packaged in a depot that utilizes renewable energy.

A PR New Wire report shows that the sustainability of Waikea water lies in its packaging. The package consists of polyethylene terephthalate that is 100 percent recycled and uses less manufacturing energy compared to virgin or regular plastic bottles. The method used to manufacture the bottle reduces carbon emissions by over 90% compared to traditional bottles. The bottle is also BPA-free.

A Charitable Initiative

Waiakea water has been involved in several charitable events in an effort to help the community. Waiakea joined forces with a charity firm called Pump Aid that offers clean water to the society. Up to date, over 1.35 million people are beneficiaries of this initiative.

Learn more about Waiakea Water: http://www.forbes.com/sites/helainahovitz/2015/10/20/now-thats-refreshing-22-year-olds-hawaiian-bottled-water-grows-4000-in-3-years/#52a85baf5332

Reviewing Don Ressler And His Successes In Entrepreneurship

Many entrepreneurs will agree that getting a business to rank at the top of the competitive chain is not an easy process. It takes time and effort and a lot of money to manage a business to become a success on LinkedIn. Entrepreneurs like Don Ressler have been in the online world of business for over one decade and they have run several businesses.

Don Ressler is a passionate entrepreneur who boasts of launching several companies that are today successful and serving millions of people. He began pursuing his passion for business more than one decade ago when he founded FitnessHeaven.com, which specialized in fitness products in different categories.

Being his first company, he was able to learn many things about business and running a profitable ventureon Pando. The first challenge he had to deal with was marketing and reaching a wider audience in an environment where few people knew about online stores. With unwavering dedication and creativity, the business managed to become profitable although not to the level he expected.

The little success he earned from this business motivated him to do more and to move forward, he had to sell FitnessHeaven.com to Intermix Media in 2001. This transaction, besides offering him the needed capital, allowed him to meet with Adam Goldenberg, who later became his partner in business.

Alena Media and Intelligent Beauty
The company posted satisfactory results in less than three years after inception and they were motivated to launch something bigger with the experience they earned. In 2005, Adam Goldenberg and Ressler sold the company to News Corp. They then proceeded to draft their next move, which saw them design Intelligent Beauty, an online-based beauty outlet that was launched in 2008.

JustFab
In 2010, Don Ressler and Adam moved further into business and they came up with a unique idea that led to the establishment of JustFab, a subscription store that deals with fashion products. The company has grown over the years to become the largest subscription retail in Europe. To facilitate development, they went for funding amounting to $33 million in 2011 and in 2012, the duo received $76 million from several companies to finance expansion to cover several markets including the United Kingdom, Canada and Germany.

Learn more about Don Ressler:
https://www.crunchbase.com/person/don-ressler/timeline
http://www.huffingtonpost.com/2012/06/25/for-intelligent-beautys-a_n_1624707.html

Covers.com: The One Stop Shot

 

I don’t know about you, but I like websites where they have everything on them at once. It just makes things a heck of a lot easier for myself and for others. I don’t have to have multiple tabs open or multiple websites. I like knowing I can go to one website and get all of the information I need, no matter what that information is or what it requires. That is how college football bettors like it, and that is why they go to Covers.com. They know they will have everything they need on one website. This is a website that was built with the people in mind.

 

They wanted people to feel comfortable using it and have it be easy to use. In order to be taken seriously, they knew they had to have experts on the website. After all, no one wants to take college football predictions, point spreads, or covers from the average sports fan.  They have watched a lot of football and they know certain things that other people might not know or might have overlooked while scouting and betting on a game.

 

They also knew they wanted to add videos to their website. Everyone loves to watch a quick video and really dive right into it and hear straight from someone how they feel about a game and why they made the prediction they made. It is very reassuring and very fun to watch also, as you get to see them break it down from all angles and all aspects. They also wanted columns that would give them plenty of room to write about games and how they feel about them from many different angles.

 

As you can see, a lot of time, thought, and passion was put into Covers.com and it shows. That is why people spend so much time on there. They know they are going to get the straight scoop and they can bet with confidence. They have everything on one single website, as mentioned, in many various formats. It is the place to be right before the big games on Saturday. You might even pick an upset prediction and come away lucky if you have done your homework and used Covers.com.

Michael Zomber Has Written Several Books

Michael Zomber has made a living for himself doing a very diverse group of jobs. He has said many times that he is very lucky for being able to support himself financially by doing what he truly loves. He realizes that most people are not as fortunate as he is. Michael is a successful author with several successful novels to his credit. He has said in several interviews that he was nervous when he was writing his first book because he did not think he would be able to get it published. However, his wife encouraged him to pursue his writing and it has paid off in a big way for him. Zomber says that this experience taught him to always believe in your own abilities.

The ancient samurai culture is something that has always been at the forefront of Zomber’s writing. Fiction novels such as “Shogun Iemitsu” demonstrate Zomber’s advanced knowledge of samurai beliefs and customs. It helps that Zomber has spent many years of his life researching the ways of the ancient samurai and amassing a very impressive collection of swords they have used. His knowledge on this particular subject is considered to be unmatched in the Western world.

Michael Zomber has also had a long and very successful partnership with the History Channel. His exposure on the popular cable channel has increased his level of fame and made millions of people aware of his work. He has contributed many interviews to History Channel programming. He usually participates in programs that have something to do with the Old West or feudal Japan. These are Zomber’s two historical areas of expertise. One of the executives of the History Channel has said that few people Zomber’s age have the depth of historical knowledge that he possesses. This is why the channel has interviewed Zomber repeatedly over the years. Zomber and the History Channel have a mutually beneficial partnership that will continue for a long time.

Dick DeVos’ Family and Career Journey

Dick DeVos is Richard DeVos’ eldest son. Richard DeVos co-owns Amway Corporation with Jay Van Andel. The Amway Corporation sells its health, household, and personal care products through network sales. Amway’s dealers recruit second level distributors, who in turn recruit next tier dealers with the final dealers being the customers.

 

DeVos began his career at Amway Corporation in 1974. Here, he held various positions in different company’s departments. In 1984, Amway named DeVos as its Vice President in 18 countries to probably gain extensive experience in international investment. Leveraging his immense knowledge in global-level investments, Dick DeVos left Amway Corporation in 1989 to start a new venture, The Windquest Group.

 

In 1991, Dick DeVos’ father, Richard DeVos acquired the Orlando Magic Basketball and appointed DeVos as its manager. While serving as the director of National Basket Association, Dick DeVos would also manage the operations of the Windquest Group. However, two years later, in 1993, Dick DeVos succeeded his father as Amway’s president. With an extensive experience in management, DeVos initiated the restructuring of Amway Corporation in 2000. As a result, he endorsed the formation of an umbrella firm, the Alticor Corporation. The Alticor Corporation comprises of Quixtar Corporation, Amway Corporation, and the Access Business Group. Under the umbrella company, the Alticor Corporation, Amway expanded its addressable market to over 50 countries and territories in six continents.

 

In 2002, Dick DeVos stepped down as Alticor’s president to concentrate on his private business venture, the Windquest Group, and political causes. With a distinguished track record in business leadership, Dick DeVos decided to contend for the governorship in Michigan State on the Republican ticket. By then, DeVos was considered as the wealthiest Republican to vie for the governorship in the State of Michigan. Although wealth seems instrumental in political campaigns, in DeVos’ case, money proved to be of little help. Unfortunately, Jennifer Granholm, the Republican, won the election by a 14 point margin.

 

Dick DeVos’ Family

 

Dick DeVos is married to Elizabeth Prince, a daughter of Edgar Prince. Edgar Prince is the owner and Chief Operating Officer of Prince Corporation of Holland, Michigan. Furthermore, Erick Prince, Elizabeth’s brother, founded the North Carolina-based Blackwater private security firm. Besides, Erick Prince was active in security services in Iraq and Afghanistan. Today, DeVos and Elizabeth has four children, Ryan, Rick, Andrea, and Elissa.