In the wake of the internet boom, audio on demand popularly known as podcasts has grown to be one of the most sought after services. Norman Pattiz has been in the media and broadcast services for a very long time. He discovered the gap that is present between what audio content people are looking for and what is available. This difference made him create a unique podcast network called PodcastOne. The system brings under one roof some of the biggest names in the entertainment industry such as WWE’s Chris Jericho, radio personality Dave Schrader and radio producer, Tim Denis among many others who run their podcast channel on the network.
Recently, Norman Pattiz in partnership with Edison Research VP of Strategy Tom Webster announced the findings of a comprehensive research that studied the power of advertising on the podcast network. The tests were carried out with a handful consumer brands across their various products and service categories. This research is a study of its kind that has ever been conducted on a podcast advertising network.
The research discovered that after a marketing campaign of grocery brand, up to 60 percent of the listeners could recall the name of the brand. There was a significant increase in product awareness after advertising. In the case of an automobile product, there was an increase of 5 percent of the respondents who had a favorable opinion about the product between the pre- and post-study. In the pre-study, only 16 percent of the interviewees said they would use a lawn mower. After a marketing campaign on the podcast network, the number of respondents who stated that they could use a lawn mower increased to 22 percent.
Edison Research has been one of PodcastOne’s biggest research partner. The three types of research carried out on the effectiveness of podcast advertising proved how powerful PodcastOne network has become. Through simple brand messages, brands can reach niche markets through the podcast network.
Speaking to PRNewswire, the founder of PodcastOne, Norman Pattiz emphasized that his podcast network focuses on ensuring that advertising campaigns achieve more results than those done on traditional advertising platforms.
Norman Pattiz has a 40 years’ experience in the field of radio broadcasting. He founded one of the most successful media company called Westwood. In the year 2010, he founded Courtside Entertainment Group that generates audio and video content for other businesses. PodcastOne goes down in history as one of her biggest achievement.