How Fabletics Uses The Crowd To Reach People

Fabletics has certainly managed to make a name for itself as one of the most popular athletic wear companies out there. That didn’t come easy and it isn’t something that people were going to support without the help of a skilled business leader. Kate Hudson, the founder of Fabletics, has proven she has the talent for this job and so much more. She has already proven herself in other areas of business like entertainment, but she wanted to prove herself in fashion to reveal just how talented she is. We can see from the hundreds of millions that Fabletics has brought in she is clearly quite effective.


The power of the crowd is certainly a strong one and Hudson understood this well enough to base her initial marketing campaign around it. People hear about Fabletics from their friends and family leading them to invest in the brand itself. The word of mouth naturally spread and made Fabletics a household name. Unlike other ways of marketing a product, this got the attention of the crowds at the right moment. It sent a message to the specific people she wanted to buy her product and they came out in numbers for her.


The marketing strategy has certainly done wonder for this brand and helped bring into a position that few in the online retail world can even dream of. You can now find Fabletics clothing inside of actual brick and mortar stores where people see the options for themselves. That kind of success isn’t the norm for this sort of business, but Hudson isn’t the average business leader. She had a clear vision and she knew what she was doing. That sort of drive is the exact kind of thing that can take any business into the proper zone of success it wants to have.


The power of the crowd is easier than ever to take advantage of thanks to the rise of social media. People are eager to try things that their favorite social media stars show them. If you can understand that it becomes much easier to enter and succeed in just about any business that you decide to go into. Their are simply way more chances for prosperity for those who use the power of the crowd in fashion than those who don’t. Fashion, especially athletic wear, is all about what’s in and who wearing the latest. Kate Hudson has seen this in other ventures so it was natural to apply it here.


Kate Hudson has so much more she plans on doing with this brand even though it’s already become an overnight success. The Fabletics brand is incredibly popular no matter where you go and it continues to grow. Most people can’t say that they’ve run a successful business and even fewer can say that they managed to do so in such a way that it takes away competition from giant online retailers. Kate Hudson has paved the way for others who want to enter the world of athletic wear for years to come.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

Fabletics: Driving The Active wear Market

Fabletics is a brand of activewear and loungewear that has taken the world by storm. The brand was founded by three dynamic people who are extremely well versed in the world of fashion and are also known to be brilliant business minded people. The company was founded by Hollywood star, Kate Hudson, and business partners Don Ressler and Adam Goldenberg. The three of them came together to start up a one of a kind business that would break barriers and emerge as one of the top activewear brands. Fabletics first opened its doors for business in 2013 and since then has been growing actively to become a well-known name in its segment. People from all over the country are turning to Fabletics for their everyday exercise clothing needs, and so that they can get a good number of sets of clothing, much cheaper than they would anywhere else.

Fabletics first decided to launch its lines of clothing through the membership program that they incorporated through the site. The website was the only place that people could go to to buy the brand’s clothing, and therefore retaining customers and bringing along numerous more was the hard task that they faced. Because of this, the brand decided that a membership system would fit Fabletics the best. When a customer chooses to buy from the brand, they have to log onto the company website and select a plan that they want to be part of. The methods that exist on the site vary in price and also in the number of garments that one is entitled to. The brand believes that going down the traditional road is not something that they want to do, which is why Fabletics decided to break the norm and go with this. Because of the membership plan, the customers shopping from Fabletics get access to some of the most fashionable styles of activewear, with ease and before anybody else. This is one of the main incentives bringing the customers to the brand since everyone wants to look their best before everybody else. After the initial purchase of the clothing and the approval of the membership plan, customers are then entitled to log back into the site every month and choose a brand new set of activewear from the new collections. Since the brand has customers checking back in so often, they take great effort to ensure that they are updating their lines of clothing to offer their customers something fresh and new every time they log onto the site.

To Fabletics, reviews are everything. The brand knows that reviews can make or break the entire brand. If a customer writes a bad review, other customers may see it and be alarmed about the brand, thereby not purchase from it. However, if the review is a good one citing the positives about the product that they bought, other customers feel a sense of security and go in for the same product. Fabletics believes that investing in reviews is one of the best ways to drive traffic to their website, to have customers buying from them.