How EOS Significantly Increased Sales in the Lip Balm Industry

Anyone who keeps up with the latest Facebook trends for celebrities has probably seen some of their favorite stars carrying little pastel colored spheres. These spheres contain a lip balm product produced by a company called Evolution of Smooth. The fact that these colorful orbs have become staples with people like Miley Cyrus and Kim Kardashian, is due to the way the founders chose to market their revolutionary new product. They needed an interesting and appealing angle if they were going to beat out the existing products in the lip balm market.

An Unusual Marketing Strategy

In an online article co-founder Sanjiv Mehra talks about how their company managed to propel sales in the lip balm industry to over $2 billion dollars. Not only did the team behind Evolution of Smooth decide to change the way lip balms looked, they also changed the way they performed. EOS lip balm catered to the need for organic products with their line of all natural lip balms. These balms are formulated to stimulate the senses in a manner not previously available in the lip balm market. Targeting the senses became the primary focus of how the balm would be created and presented to the general public.

This led them to create a different type of package, which ended up becoming the palm sized sphere used today. The team also conducted a survey among women to see what type of beauty products they were more inclined to purchase. This information was extremely helpful in the creation of both the package and the balm. Their strategy paid off big time when women began choosing the colorful little spheres filled with flavorful balms over the name brand generic products.

Read the article here: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick

 

Reviewing Don Ressler And His Successes In Entrepreneurship

Many entrepreneurs will agree that getting a business to rank at the top of the competitive chain is not an easy process. It takes time and effort and a lot of money to manage a business to become a success on LinkedIn. Entrepreneurs like Don Ressler have been in the online world of business for over one decade and they have run several businesses.

Don Ressler is a passionate entrepreneur who boasts of launching several companies that are today successful and serving millions of people. He began pursuing his passion for business more than one decade ago when he founded FitnessHeaven.com, which specialized in fitness products in different categories.

Being his first company, he was able to learn many things about business and running a profitable ventureon Pando. The first challenge he had to deal with was marketing and reaching a wider audience in an environment where few people knew about online stores. With unwavering dedication and creativity, the business managed to become profitable although not to the level he expected.

The little success he earned from this business motivated him to do more and to move forward, he had to sell FitnessHeaven.com to Intermix Media in 2001. This transaction, besides offering him the needed capital, allowed him to meet with Adam Goldenberg, who later became his partner in business.

Alena Media and Intelligent Beauty
The company posted satisfactory results in less than three years after inception and they were motivated to launch something bigger with the experience they earned. In 2005, Adam Goldenberg and Ressler sold the company to News Corp. They then proceeded to draft their next move, which saw them design Intelligent Beauty, an online-based beauty outlet that was launched in 2008.

JustFab
In 2010, Don Ressler and Adam moved further into business and they came up with a unique idea that led to the establishment of JustFab, a subscription store that deals with fashion products. The company has grown over the years to become the largest subscription retail in Europe. To facilitate development, they went for funding amounting to $33 million in 2011 and in 2012, the duo received $76 million from several companies to finance expansion to cover several markets including the United Kingdom, Canada and Germany.

Learn more about Don Ressler:
https://www.crunchbase.com/person/don-ressler/timeline
http://www.huffingtonpost.com/2012/06/25/for-intelligent-beautys-a_n_1624707.html