Personalized marketing is a new marketing technique made possible thanks to Sentient AI’s ecommerce recommendation engine. The personal approach is the best way to get your foot in the door with new customers. Once you arrive into their scope of view they can buy your products. Every business needs a personalized pitch to cater to the customers they want to target. If you can’t get their attention in a quick and exciting manner then they will move on to the next product from the next company. The best way to capture new customers and retain your existing customer base is to leverage the power of Sentient AI’s ecommerce recommendation engine.
Sentient AI will make all of your recommendations more personal by sifting through data and learning what your core customers are looking for. The more data Sentient AI can collect the better results you will have. This enormous amount of data is too much for any human or team of humans to handle, but the artificial intelligence can sort through it in the most efficient manner to date. While the algorithm sorts through the data and takes care of marketing logistics your team of creative people should be hard at work developing and creating new methods to tap into your customers’ emotions. People buy based off of emotional content. When they feel inspired they will spend their money with your ecommerce company. A surefire way to tap into these powerful buying emotions is to cater to their base instincts. If your marketing attempts are subtly targeted at survival needs or pleasure centers in the brain then your customer will experience a sensation of receiving a reward when they make a purchase from you. An algorithm can capture the hard numbers but it is a long way off from captivating human emotions.
When you embark on your next campaign utilizing the power of ecommerce recommendation engines be sure to follow a few key steps. Namely, identify your prospects, nurture your leads, retain your existing customers, automate the process of messaging and create dynamic content, and leverage on-site personalization to cater to each customer’s individual needs. When your business completes these steps you will be well on your way to seeing conversion rates in the triple digits and profits over one hundred percent. Sentient AI has helped some of the largest ecommerce companies with its ecommerce recommendation engine; it is definitely worth the investment!