Bottled water is one of the most under rated products in the beverage market, but it is a popular drink for consumers. Ryan Emmons exploited the potential of the bottled water market by coming up with a brand that has an environmentally friendly package and distinct health benefits. The founder of Waiakea water is proud to have ventured in to this market that is dominated by old businessmen. According to him, the industry comprises of entrepreneurs who are above 50 years and offers no tolerance for the youth.
Emmons success with Waiakea Water has caused many people to take him seriously. Waikea has grown 4000% since it was founded in 2012 when Emmons was 22 years old. The annual growth rate of Waiakea is 170% coming from 2,304 to over 122,000 cases worth of sales annually over a period of 3 years. Currently, Waiakea is worth $ 10 million, a fete that initially was hard to imagine.
The water is enriched by minerals such as potassium, magnesium, and calcium, all good elements for one’s skin, bones, nails, and hair. Waiakea spring also has a significant level of silica. According to Emmon, drinking 10 mg of silica in water reduces one’s risk of suffering from Alzheimer’s.
The pH of the water is 7.8-8.8, which makes it a naturally alkaline product. The pH of pure water is 7. Water that is artificially ionized deceived one’s body that they are getting alkaline. Experts are against artificially ionized water and do not recommend it for daily consumption.
According to Specialty Food, Waikea water is located on 10M square miles in an ocean. Waiakea Hawaiian volcanic water comes from rain and snowmelt on the peak of Mauna Loa volcano. Waiakea water comes from an aquifer with a 1.4 billion gallon recharge rate. It is packaged in a depot that utilizes renewable energy.
A PR New Wire report shows that the sustainability of Waikea water lies in its packaging. The package consists of polyethylene terephthalate that is 100 percent recycled and uses less manufacturing energy compared to virgin or regular plastic bottles. The method used to manufacture the bottle reduces carbon emissions by over 90% compared to traditional bottles. The bottle is also BPA-free.
A Charitable Initiative
Waiakea water has been involved in several charitable events in an effort to help the community. Waiakea joined forces with a charity firm called Pump Aid that offers clean water to the society. Up to date, over 1.35 million people are beneficiaries of this initiative.